Logo and cartoon mascot IP of the China Association for the Promotion of Painting and Calligraphy Culture　Development (CAPPCCD)

Design Guidelines: Utilize internationally popular visual imagery to creatively design the logo (LOGO) and IP of the China Association for the Promotion of Painting and Calligraphy Culture　Development. The design should fully express the six characteristics of the Association as a social organization: national reach, industry representation, standardization, authority, foresight, and mass participation.

1.LOGO

1)The basic pattern of the LOGO is a seal of calligraphy and painting. The seal is the most frequently used and representative image in Chinese calligraphy and painting cultural activities. It symbolizes the organizational, credibility, certification, evaluation, appreciation, and financial systems, reflecting the core values of socialism.

2)The top of the seal features a dragon-topped pillar (commonly known as 'hou'), derived from the ancient Chinese timekeeping tool, the sundial. This element signifies the Association's status as a national-level organization..

3) "The circle arises from the square, the square from the ruler. The method of numbers originates from the circle and square" embodies the core Chinese cultural philosophy of 'heaven, earth, and humanity.' The main design of the logo uses the round heaven and square earth concept, symbolizing the rules, laws, and industry credibility of Chinese calligraphy and painting culture.

4)The outer circular outline is formed using the 'hui' pattern, symbolizing eternal continuity. The square seal inside features the yin-yang characters for "Chinese Calligraphy and Painting." Together, the yin-yang and round-square elements create the "round heaven and square earth" design, representing the cultural principle of integrity and innovation in Chinese calligraphy and painting. This also signifies the Association's commitment to integrating calligraphy and culture, unifying form and content, and its forward-looking pursuit of innovative development in social progress.

5)The standard color of the logo is cinnabar red, the traditional color of Chinese seal ink, symbolizing the prosperity of Chinese calligraphy and painting culture alongside the great rejuvenation of the Chinese nation.

2.Cartoon mascots and IP image ambassadors

The dragon atop the Huabiao pillar (commonly known as 'hou,' 'Chaotianhou,' 'Wangjun Gui,' or 'Wangjun Chu') is a mythical guardian beast symbolizing the protection of rules and vigilance over all directions. In folklore, the hou is considered the mount of Guanyin Bodhisattva. According to "Yan Pu Yu Tan," the hou has a unique appearance: it resembles a rabbit with long, pointed ears, measuring just over a foot in length. Its horns are like those of a deer; its head resembles a camel; its ears are like those of a cat; its eyes are like those of a shrimp; its mouth is like that of a horse; its hair is like a lion's; its neck is like a snake's; its abdomen is like that of a clam; its scales are like those of a carp; its front claws are like those of an eagle, and its hind claws are like those of a tiger. It is a mythical creature that combines features of many animals, akin to a dragon. The house's position atop the Huabiao pillar signifies the transmission of imperial will and the conveyance of the people's sentiments. A well-known saying in Daoist texts goes: "Who can unlock the golden bell on the house neck? The one who tied it must be asked to untie it." Using the hou as an IP mascot is particularly fitting for illustrating the role and function of NGOs (non-profit social organizations) as "problem solvers" in society.

The hou, symbolizing the transmission of authority and the conveyance of public sentiment, is designed as a beloved mascot for the youth. As the image IP of the Chinese Calligraphy and Painting Cultural Promotion Association, it constantly reminds the Association to stay true to its mission and purpose, to remember its duty, and to act as a competent and trusted bridge that can solve real problems for the Party, the country, and the people.